| Myth 7: Brokers who “discount” commissions can do an adequate job of selling your home.
Truth: MAYBE?...you get what you pay for! If they “DISCOUNT” their FEE how do you expect them to PROTECT your PRICE?
Your property is in competition with all of the other properties on the market for the BEST and MOST qualified buyers. There are generally more properties on the market than there are buyers. That’s why such a high percentage of the properties that go on the market don’t sell. You need an aggressive, proactive real estate agent to get your property sold and for the highest net price to you.
Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, signage, etc., are vital to getting the results you want, but they are all expensive. Fredericksburg Realty invests heavily into the marketing of you property. Will a discount broker offer a complete marketing campaign? Hardly! Most of these “discretionary” expenses are the first to be eliminated when the brokerage fee is negotiated downward, although most of the time without the knowledge of the seller. These “discretionary” investments are some of the most important for getting the desired results. Don’t be penny wise and pound foolish!
Also, does a discount broker have a staff to personally attend to you specific needs? Does he/she have a proven track record of success, or is he/she using the discounted commission to win your business? Does he/she have the expertise to guide you through problems that may develop during the closing process? And remember, you only pay a commission when your property sells successfully. You owe nothing if Fredericksburg Realty does not get results.
There are a lot of Myths going around about the selling of real estate, but the Truth is that Fredericksburg Realty gets RESULTS. Put us to work for you!
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