| Myth 3: All I really have to do to sell my property is to put a FOR SALE sign in my yard and an ad in the newspaper.
Truth: The yard sign and newspaper ad, while effective, actually account for a very small percentage of “qualified” buyer activity.
Only a small percentage of qualified buyers come from yard signs and even less from newspaper ads. That’s why the failure rate for “For Sale By Owner” is so high. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time. The National Association of REALTORs studies show that a very high percentage of real estate sales are NOT the result of advertising, but of agent contacts through previous clients, referrals, friends, families, and personal contacts including EXPOSURE to other industry professionals.
That’s why it’s so important to engage the services of a REALTOR who has developed a substantial and successful business over the years. You can greatly improve your chances of getting the highest price from the most qualified buyers by working with the most successful Real Estate Specialists at Fredericksburg Realty.
» Myth #4: Pricing a property is a mysterious process.
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