Texas Hill Country Blog

PRODUCT VERSUS MARKETING DRIVEN
June 21, 2010

Filed under: Blogroll
, Local Events
— EasyMoneyNeverWorks @ 4:17 pm

Practically everyone living in America today has grown up with television and its marketing schemes and those younger are now growing up with the Internet and all of its marketing. In the current real estate market companies such as ours get multiple calls daily from vendors trying to sell us the next best website, search engine ranking, or print media advertising. After a while they call again and offer us the ‘new’ price deal on their brilliant products. As a buyer or seller of real estate, you may also be overwhelmed by a real estate companies marketing as opposed to just getting the answers you want.REALTORS have always been leaders in advertising and promotion in their efforts to sell property. Efforts have always been made to put a property in its best light to public. Today’s internet society takes away from some of the promotion as interested buyers have so many avenues to learn about a specific property.When markets are doing well it is so much easier to ‘hype’ a property. Buyers expect the information and want the info to make a fast decision before a property is sold. When the markets turn downward buyers don’t want or need the ‘hype’. In the current market, the facts become important. Buyers want all of the available information to make an informed decision. They want to work with informed agents who know the market and give them the best advice. Buyers will always pay for value. That value is what they establish in their mind by having all of the choices and all of the information available to them.A variety of four-color magazines, pictures, virtual tours and adjective prone vocabulary cannot sell a property that is over-priced. Some real estate companies continue to use these same marketing techniques that worked 3-4 years ago, but the buyers are no longer buying into this fluff marketing. Today’s buyers want and expects solid data, real information, and in a timely manner.

So if you are a seller, this is the buyer you are trying to reach. Price your property to compete in this marketplace and you will see results. Price too high and you’ll still be trying to sell two and three years from now. Price right to create value and buyers will recognize this fact and stand in line to purchase your property. It sounds easy, but it is very complicated to find that right price in today’s marketplace. It takes an experienced professional working in the trade daily and knows the markets movements. You don’t find this with those companies who still rely on the mass marketing of the print media or the internet. They still think they can fool a buyer into a value, and it doesn’t work anymore.

Don’t be fooled…Sherman D. Durst