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Fredericksburg Realty wants you to know as a BUYER, you have CHOICES in how you would like to be REPRESENTED
If the Buyer is a CLIENT
• Pay full attention to the buyer’s needs
• Tell the buyer all that you learn about sellers
• Keep information about the buyer confidential
• Focus on expanding the range of choices to satisfy the buyer’s needs
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If Buyer is a CUSTOMER
• Maintain loyalty to the seller’s needs
• Tell seller all that you learn about buyers
• Keep information about seller confidential
• Focus on the seller-client’s property
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If the Buyer is a CLIENT
• Find the best property for the buyer-client
• Promote the buyer’s search
• First opportunity to view new listings
• All properties are available and viewable; the sale price is negotiable
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If Buyer is a CUSTOMER
• Get the best offer for the seller-client
• Limit properties to listed properties only
• View new listings after buyer-clients
• Show only properties listed within buyer’s affordability range
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If the Buyer is a CLIENT
• Okay to give advice with facts
• Educate the buyer
• Okay to compare competing properties
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If Buyer is a CUSTOMER
• Just the material facts
• Protect the seller
• Cannot help the buyer compare competing properties
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If the Buyer is a CLIENT
• Give advice with facts
• Negotiate on behalf of buyer-client
• Strengthen the buyer-client’s negotiating position
• Share all information about seller
• Provide price counseling
• Negotiate approved purchase agreement to safeguard buyer-clients
• Suggest financing alternative that may be in buyer-client’s best interest
• Continue services to buyer-client during negotiations
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If Buyer is a CUSTOMER
• Disclose only material facts
• Negotiation on behalf of seller-client
• Strengthen the seller-client’s negotiating position
• Share all information about buyer
• Volunteer a CMA for the buyer only if it supports the seller-client’s listing price
• Negotiate approved purchase agreement protective clauses to safeguard the seller-client
• Suggest buyer financing alternatives that benefit the seller’s interest
• Continue services to seller-client during negotiations
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If the Buyer is a CLIENT
• Attempt to solve problems to the buyer-client’s advantage and satisfaction
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If Buyer is a CUSTOMER
• Attempt to solve problems to the seller-client’s advantage and satisfaction
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